Booze News — February
Here’s a round up of some of the peculiar news items I’ve come across in the month of February.
My favorite retailer
Among my proudest accomplishments is the fact that I’ve never viewed an episode of Jersey Shore, the TV reality show. I know all about it but consider it to be offensive in content and serves to foster inappropriate and incorrect stereotypes. As a result, you can imagine my delight in learning that Jersey Wines & Spirits in Jersey City has apparently taken the initiative to ban two of the “actors” from the show.
Snooki and J-Woww (I could not make that name up) will be living in a home in Jersey City while filming their new spin-off. The home is next to the store.
TMZ, the celebrity news website, spoke with the storeowner: “Even if she shows up at our front door she will not be let in. The only thing they are good for is ridicule and amusement. There is no upside business wise. Why feed the embarrassment?”
A new breed of brand managers?
A brand manager at Moet-Hennessey in the UK was sentenced to 15 months in prison for gradually stealing approximately £75,000 (around $119,000) worth of Krug and Belvedere. He slowly took the bottles, a few at a time, from samples to restaurants and liquor stores.
Ah, the evolution of brand management – from expense account padding to limitless swag (tchotkes) and now free booze.
Sorry M-H, the brand plans will be delayed a bit – about a year and 3 months. The brand manager is tied up at the moment.
My first reaction when hearing about this was to groan. Then I thought about the growing flavored whiskey category and decided to look into it further.
It’s made by Kings County Distillery, New York City’s oldest operating whiskey distillery, the first since before prohibition. The Thrillist, a food and drink website, described it this way:
King’s County Chocolate Whiskey is a limited-production, imminently drinkable spirit whose richly bitter flavor comes from actual leftover Mast Bros Chocolate Factory husks used in the distillation.
How long do you think it will be until someone comes up with a chocolate-marshmallow drink? How about a S’mores? Chocolate whiskey and marshmallow vodka. Line the glass rim with graham cracker crumbs.
Okay, I’ll keep my day job, but I do intend to try the whiskey and get back to you.
Scotch in a can
I blogged about this some time ago and still can’t get over the idea. I’ve come across it a few times recently and here’s how urbandaddy.com described it:
“Scottish Spirits has done the impossible: put scotch in a can. They don’t claim to have put good scotch in a can, but we figured we’d investigate that, too.”
The verdict: “Well, it’s better than wine from a box. But it’s not as good as scotch from a bottle. Use only in emergencies.”
That’s the news for now. Feel free to send your favorite news items.