The spirits and wine industry is fascinating. I’ve been in and around it for much of my work life. Even though my general consulting work takes me to other industries, the booze business is like none other.
It’s an industry that, despite its size and growth, is small. It’s a business of people, relationships and stories. Lots of stories.
It’s about marketing and sales; about brand building; about image and product excellence.
Lots of people and publications cover the booze business but they do it in a news reporting way. I think there is a need for an editorial voice, an informative, outspoken and sometimes fun point of view of the business. Hence this blog.
From the reactions so far, I think I’m on the right track.
I hope you agree.