In a world of ho-hum, same old-same old, this ad stands out.
My friend Jackie Summers at Jack From Brooklyn who owns and produces Sorel Liqueur, brought this ad to my attention on Facebook.
I love this ad on many levels — the story touched me; it’s extremely creative; the brand sell was subtle but powerful. I found it on Mobiledia and here’s what they said about it:
“Finally, an alcohol commercial that says, ‘Let’s celebrate this wonderful thing,’ instead of, ‘Drink our booze and get sexy women.’ The buildup is slow, but at 1:37, the punch to the heart is worth it.”
See what you think. (Here’s the Youtube link.)
7 comments
Beautiful, inspiring, intelligent, heart-warming ad. It worked: I will never forget Bell’s. Thank you for sharing.
I’ve never seen an alcohol ad that made me want to buy alcohol. Until now.
JFB
Amazingly toughing. I was caught off guard by the age requirement of 18 to drink since, in the USA the minimum age is 21 –
The story is beautiful and one of inspiration!
Amazingly touching. I was caught off guard by the age requirement of 18 to drink since, in the USA the minimum age is 21 –
The story is beautiful and one of inspiration!
@Theresa
I am puzzled by the drinking age of 21 in the USA… Aren’t you considered an adult at the age of 18 in the USA, in the eyes of the law?
Ah, you must live in a country that is reasonable about the legal drinking age. A few decades ago, the US mandated 21+ for alcohol consumption. You can serve in the armed forces at 18, even vote but you can’t drink until 21. Every state has that ruling.
Really stands out from the clutter with a feel-good story that comes across as genuine and relates to the younger demographic without over-stretching its brand fabric. Resonated with me in that rare and precious place… made me want to have a drink with my father who doesn’t even drink!