Best Beer Ad

Carlton Draught in Australia produced an award-winning ad, “The Beer Chase.” The ad won the best of August award from a media, marketing and entertainment magazine in that country.
So far, it has had over 3.2 million views on YouTube. It’s about a classic cops and robbers car chase but entirely on foot. You don’t want them to drink and drive, do you?
I think it’s an excellent ad – from concept to execution. What’s your opinion?
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