Move over wine experts – a new approach to wine information

If you’re the average wine buyer you probably find yourself staring at the shelf to make a selection. Maybe you look at the ratings from Wine Spectator or Wine Enthusiast. Perhaps you select by the attractiveness of the label. Or, you rely on the wine mavens and their recommendations.

Concerning the latter, a number of experiments with wine aficionados and their ratings suggest that they are more subjective than objective. (Check out Chapter One of Think Like a Freak by Levitt and Dubner, their latest book on practical economics.)

I recently came across an article entitled, “Wine tasting is BS. Here’s Why.” The author cites a number of reasons for this judgment including – Wine experts contradict themselves; we taste with our eyes, not our mouths; and, based on a 2008 survey, that concluded with “both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers.”

Introducing BeverageGrades® Website

 

This is a new venture developed and owned by Kevin Hicks (a former distributor) and Kevin Byrnes (an internet expert). Their website describes them as “the only resource for ‘objective’ wine, beer and spirits ratings and health & nutrition information.” You can find it here.

They claim to have the world’s largest database of wines, spirits and beer. (Although, the information they provide currently is only for wine; the other categories are in development.) I gotta tell you – it’s very cool.

First, they have conducted lab tests for all relevant flavor and aroma compounds as well as – are you ready – nutritional information including calories, sugar, pesticides, preservatives, heavy metals and antioxidants.

What happens is, you enter the criteria, wine type, region, varietal, price range, brands and you get an analysis of the wines that fit the information you entered. The brands that come up detail flavors, aromas, a Beverage Grade rating, and the average price, among other information.

But wait, that ain’t all

They have a feature they call Copy Cat® which, “Using science and technology, our data helps you find very similar (and often identical) tasting wines for a fraction of the price.” Nice. In the example I tried, a 2008 Jordan Cabernet at $46.98 was a 97% match with a Simi Cabernet at $18.75. They describe the match as “tiny differences detected.” They even provide what their analysis suggests is the “true” price for all wines in the database.

The site should become even more interesting when they turn their attention to beer and spirits. In effect, they have preempted the government and nutritional ratings for alcohol products.

Oh and by the way, their ratings are based on objective criteria.

But wait a minute… Does relying on the information from BeverageGrade mean I won’t be reading such interesting reviews as this?

A nose of melted plastic, burnt toast and deck shoes worn without socks, this one is a true gift. Every sip brings reminisces of sun tanning after a morning of mosquito bites and family conflict. Great for tonight as an accompaniment for anxiety and an uncertain future plus goes remarkably well with the movie Scarface. What are you waiting for? Say hello to your little friend.

Just as well.

Try it and let me know what you think.