Black Fig Vodka: A Star is Born

The World’s Only Fig-Infused Premium Spirit

Black Fig is a vodka infused with figs, but far from a flavored vodka. Actually, it’s a Distilled Spirit Specialty whereby actual California figs (roughly a pound per bottle) are naturally infused in a neutral grain spirit (NGS) without added sugar or additives.

From what I can tell, this is a home run and has everything going for it right out of the gate—a great tasting product, a unique concept, an incredible cocktail addition, and a passionate owner who knows what he’s doing.

Consider this:

Michael Davidson, the owner and CEO of Black Infusions, walks into a top restaurant and approaches the F&B manager, who promptly tells him he has no time to speak to him. Michael’s combined chutzpah and Boston charm convinces the manager to give him 10 seconds and “just taste this.” He does and the next thing you know they’re talking for half an hour about cocktails, using Black Fig in food recipes, and a large order for the product is placed.

He gets into one of the Total Wine & More stores and conducts a tasting and quickly sells out the three cases he brought—18 bottles in 45 minutes.

At ABC Kitchen in NYC, a distributor sales rep (MS Walker) pitches the brand, does a tasting, and the Food & Beverage Manager falls in love with it. The next thing Michael knows, Black Fig Martini is on the cocktail menu. They sell 25 to 30 (6-pack) cases a month.

I can go on but I think you get the picture. One sip of this product and you’re hooked. So, let’s take a closer look. (By the way,

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Craft Spirits Exchange

A new venture that blends commerce and content

Join. Taste. Share. Explore. That’s the motto of an online startup looking to help craft startups.

CSX Promo (Large Banner)

If you find yourself, as I do, leaning more and more toward high quality craft and small batch spirits products, availability and purchase are often a problem. All levels of the business – craft producers, retailers and consumers – face hurdles.

The craft producer has limited budgets, a cluttered marketplace and is generally ignored by the mainstream distributors. Consequently, it is difficult for these producers to build awareness and to gain significant national distribution.

Retailers have low margins, need to depend on large brand deals and face limited shelf space for new craft products. In fact, the first question from a retailer when you walk in to pitch a new craft brand is very likely to be, “Which of the products that are selling do you want me to take off the shelf for your new start up brand?”

For consumers, lack of availability is a problem. If you live in a large metro area you may find a nearby store that might carry what you’re looking for and maybe they’ll deliver it. But, what about in the suburbs or smaller cities?

You can use companies like Drizzly, Thirstie, Flaviar, DrinkupNY, Binny’s and Caskers but for the most part you need to know what you want and you don’t always have the opportunity to get a range of reviews and/or ratings.

The Craft Spirits Exchange (CSX) approach

CSX describes itself as “the first and only online community and marketplace exclusively focused on artisanal craft spirits

 

from around the world.” They provide …

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Sorel Liqueur Moves Up a Notch

Sorel Artisanal Liqueur has a new partner

The Buffalo Trace Newsletter (Industry News Update) and Wine and Spirits Daily have announced that the Mahalo SpiritsScreen Shot 2015-03-31 at 2.03.09 PM Group and Sorel Liqueur have joined forces. Here’s the story behind the story.

Mahalo cofounded Angel’s Envy (recently acquired by Bacardi) and also Papa’s Pilar Rum.

Sorel Liqueur is owned by Jack From Brooklyn Inc whose CEO is Jackie Summers. If you have been a reader of this blog then you’ve met Jackie, starting in 2012 with this post. In fact, I’ve written about him and Sorel at least four times since then.

From the first time I met him, I knew that he and his unique product were here for the duration; that he was destined to move forward and beat the startup odds.

Briefly put, Jackie and Sorel have, what I like to think of as, the 4P’s of growth.

Product

Sorel is a modern twist on an exotic classic. An artisanal hibiscus liqueur, handcrafted in Brooklyn, Sorel is based on a traditional Caribbean recipe. Its ingredients read like a World Almanac – Brazilian clove, Nigerian ginger, Indonesian cassia, Moroccan hibiscus, Indonesian nutmeg, blended with organic New York neutral grain alcohol. Its unique taste, aroma and distinctive flavor have caught the attention of consumers and mixologists alike.

What I especially like is it’s a terrific product over ice, neat or with a mixer. But, it’s also an awesome addition to other products like whiskey, rum, vodka, and sparkling wine. That’s why mixologists and consumers love it. In some respects it reminds me of St. Germain, but more universal in its use.

So, check the box marked, “it’s what’s in …

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