Thank you to everyone who has purchased Inside The Bottle: People, Brands, and Stories.
I’m thrilled by the positive comments and feedback. Thanks especially to those who took the time and trouble to write a review; it has increased the book’s visibility and audience. I am most grateful.
Your reviews are a powerful way to improve the visibility of my book inside the vast marketplace of Amazon and I appreciate all who have taken the time to write one.
Speaking of visibility, the book was recently picked up by Barnes & Noble which is an immense honor. You can now purchase the book via their website.
I have also launched an author page on an important book social network, Goodreads. If you are a member of that platform please follow my page, perhaps add the book to your reading list, maybe suggest it to your connections, and consider leaving a review.
Speaking of reviews, thank you to F. Paul Pacult and his Spirit Journal for this wonderful write up:
For anyone in the beverage alcohol business, blogger and former Seagram Executive Vice-President of Marketing, Arthur Shapiro’s new book is essential and often compelling reading. That’s because Inside The Bottle chronicles many of the salient events that happened from the late 1980s to the present in terms of beverage alcohol brand development, marketing strategies, consumer trends, and behind-the-scenes events.
Shapiro’s viewpoint is unsparing, insightful, and candid in its exposition. His lofty position within Seagram at a crucial time in its history afforded him a unique perspective on the crumbling of the Bronfman Empire. And, his opinions on brand marketing read like a tutorial.
A not-to-be-missed read by anyone who has ever championed a booze brand, taken a hankering to beverage alcohol history, or just enjoyed entertaining “dishing.”
And last but not least, I want to point you toward a fantastic blog post by Miki Hickel (the illustrator and graphic designer of Inside The Bottle) about her experience putting the book together.
Didn’t order your copy yet? Purchase from the retailers below and check out my page on Goodreads.