Kim Brandi: The Rocky Road of an Innovator

A woman’s journey to succeed in the booze business

This is the story of an amazing and gifted woman who followed her dream to develop her own brand and start her own company. The ups and downs she confronted are important lessons about business in general, and the booze business in particular. It’s also a story about violated trust, duplicity, and outright thievery. Most people, faced with the difficulties Kim Brandi has endured, would close down and move on.

Not Kim Brandi. Her tenacity and resilience, coupled with a can-do attitude, sustains her continued innovation journey. Folks, she is among the most creative and outside-the-box thinker I’ve meet in very long time. If I were still at Seagram, I’d hire her in a heartbeat. But, she would turn me down in favor of the American Dream to own her own business.

There is a lot to this story so this will be one of a number of articles on Kim.

How I met Kim Brandi

A mutual friend, Ted McDonnell, introduced us under some interesting circumstances. Ted, owner of the Liberty Lighthouse Group, a sales and marketing agency, called and asked if I could assist Kim in a pending lawsuit by helping to ‘value’ her brand. Ted is a great guy and I was only too happy to follow up.

The brand? KAH tequila.

The circumstances? Well, that’s a long and complicated story.

KAH Tequila

In her own words:

Inspired by the spiritual meaning of Dia de los Muertos and the calaveras—the ornate decorated sugar skulls used in the rituals of Mexico’s Day of the Dead celebrations—I began to research and develop my own tequila brand. I came up

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France, Submarines, Underwater Explorers… and Rum

SPYTAIL™ Black Ginger Rum enters the premium rum category

I ran into my friend Elwyn Gladstone a few weeks ago and asked him what he was up to. His answer was surprising, but, then again, everything Elwyn does is unique and extraordinary.

I’ve known Elwyn for a number of years and wrote about him last year when he launched Malfy Gin. He is a smart businessman, an astute marketer, and a successful product innovator. As I mentioned in my earlier post about him, he was instrumental in the development and launch of brands such as, Hendrick’s Gin, Sailor Jerry, Kraken Rum, Stranahan’s Colorado Whiskey and others.

The company he launched, Bigger & Leith, has this description on their website:

Biggar & Leith owns a small portfolio of fine spirits from established, family-owned distilleries who are dedicated to innovation and quality. We search the globe for brands whose bottles transmit the personality and stories of the people who make them.

With that in mind, let’s take a close look at SPYTAIL Black Ginger Rum.

Submarines and rum

SPYTAIL Black Ginger Rum is produced by La Compagnie Bathysphere. It is Caribbean Rum aged, spiced, blended and bottled in the Cognac Region of France. It’s based on the French tradition of aging rum with fresh ginger.

SPYTAIL’s story celebrates the French deep-sea pioneers whose underwater efforts are renowned both in fact and fiction—from Jules Verne to Jacques Cousteau. The name “SPYTAIL” was discovered by their distillers stamped on an old engineering plan for a submarine in the local maritime archive. They also discovered that, while submarines sailed along the bottom of the Charente River, ships laden with rum and ginger …

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