Once upon a time in the land of Makaplan, the ruling Prince was having some problems. Business was not good and the people were not happy.
“How will we manage to increase our wealth if our sales are not growing? If you can’t do it, then we will find someone who will move our goods and at a more profitable rate,” they exclaimed.
The Prince was worried and turned to the King for help. Alas, the King, who was from another land, had no idea how to increase the wealth of Makaplan. “What do you think?” asked the King.
“Well, I could do what we always did in my previous kingdom when I was just a Duke,” said the Prince. “What is that?” the King asked.
“First, we will tell everyone that the cost of our products will go up soon,” said the prince.
“How will that help?”
“Don’t you see, they will buy more at lower prices than they will soon pay,” said the prince. “Our sales will go up.”
“What about the year after” asked the King?
“Well… in my previous Kingdom, we also put new things up for sale. That brought us more business; people are always looking for new shiny things” said the Prince.
“Are you sure that both these things will increase the wealth and keep people happy?”
“Absolutely” said the Prince.
He also thought to himself… “If that doesn’t work, next year, I will be the King.”