Gregg Mineo sent me the following story about Sabra Liqueur. It was originally developed and introduced in 1963 by Edgar Sr. Currently it’s produced by Carmel wineries, I believe.
Back in the days of the Seagram Empire, before the industry centralized and contracted, there were small companies like Park Avenue Imports. They sold cordials and niche products like Vandermint, Cherry Suisse and, of course, the inimitable Sabra.
Sabra was a quality product, made from Jaffa oranges and Swiss chocolate. It was packaged in a unique bottle similar to a Genie bottle, but unfortunately didn’t have a long shelf life. I think in my early days of sampling Sabra, I gave more away than I sold. It was a hit in assisted living care facilities, and of course Miami.
Well, as the story goes, one of the established retailers in Miami started selling Sabra at a brisk pace, and developed a loyal following, especially with a particular gentleman who was buying a bottle once a month. He began buying it before the brand took off in this store, and one day came back to return one of the bottles he purchased. He complained that this bottle of Sabra was not the same product he was used to, that it lacked something special he really enjoyed.
The retailer asked what the difference was, and the customer responded that “it didn’t have the chocolate bits in it.”
Stifling a laugh, the retailer offered him something else; all the while knowing that the bottles of Sabra the customer was used to had passed the expected shelf life. Obviously, the customer didn’t care.
What I want to know is — were the chocolate bits available at no extra charge?