Charity

I recently learned that the Wine & Spirits Division Dinner of the UJA-Federation of NY is honoring Charlie Merinoff. It made me think of a couple of things.

First, Charlie is a good guy and one of the brightest people in the industry. The Merinoff family has been great for this business and Charlie is a real mensch. It’s an excellent cause and they can use his support. I hope the dinner raises a bundle.

I also thought about the Seagram experience with the UJA fund raising event. It wasn’t pleasant. Here goes…

I came to Seagram as the VP Marketing Research, so I started in a senior position. That was in the spring of none-of-your-business. Three months later I received a memo telling me to report to The Glenlivet Tavern on the 5th floor of 375 Park Ave. for the UJA “meeting” of the executive group. I had no idea what to make of this gathering. The folks who were on my staff said things like “Uh-ho, they are going to call you by name and expect you to announce your contribution to the annual spirits and wine fund drive for the UJA; going to cost you lots of money but don’t worry the company will match your gift.” What?

I quickly  realized that 1) this was organized extortion 2) I didn’t want to appear stingy 3) I also didn’t want to appear obsequious and 4) it was a good cause but why do I have to stand up and publically declare my gift? I later learned that it was the “tithe” that made the family look good. (Although, in fairness, I should add that the Bronfmans always made a significant contribution in their own right. But, their gift, plus the executives’ gift plus matching funds meant that the Seagram “family” would be giving enough to sustain a small developing nation for a year.)

I came to the decision that I had to do what I had to do and decided on a number that my staff had suggested. You don’t want to know how much. It was over the top.

So I was locked and loaded and ready for the “calling of names” at the meeting. Unbeknownst to me, my colleagues had been through this many times before and knew how to beat the system. They called each other beforehand and decided on the amount that would be given by each managerial level. (Hey folks, thanks for telling me!)

Since my name begins with an S, I had ample opportunity to see what my associates were giving. My planned contribution was way out of whack. I quickly made a readjustment downward.

Lessons learned: After only 3 months I realized it was us against them. I also learned that the advice you got from some was not necessarily reliable. In short, I got the lay of the land pretty quickly.

Please forgive me if the UJA is not at the top of my charitable giving list.

Blame the Bronfman’s.

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Say it isn’t so…

Two news items that caught my eye recently and just in case you haven’t seen them here they are. Both were reported in Mark Brown’s newsletter.

Southern Wine alcohol distributor seeks loans of $2 billion

Source: The Associated Press

Not even the alcohol distributors are immune from the national financial crisis.

Southern Wine & Spirits of America Inc. is seeking $2 billion in loans to refinance existing debt. The Miami-based distributor is the largest in the United States.

Bank of America Corp. is arranging a $1 billion revolving credit line and a $1 billion term loan, a source said. Both loans will mature in five years.

Budweiser’s Clydesdales now come clopping at a cost

Source: USA Today

The Budweiser Clydesdales are still available for appearances … at a cost.

The St. Louis Post-Dispatch reported Monday that Anheuser-Busch has quietly begun charging $2,000-per-day for Clydesdale appearances, ending the brewery’s long practice of absorbing nearly all of the cost of showcasing the iconic horses.

The brewery says the fee helps to offset the $8,000-per-day cost of putting a hitch team on the road. Until now, event organizers or beer wholesalers were asked to pay nominal costs for stabling and feed.

It’s tough out there…

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No extra charge

Gregg Mineo sent me the following story about Sabra Liqueur. It was originally developed and introduced in 1963 by  Edgar Sr. Currently it’s produced by Carmel wineries, I believe.

Back in the days of the Seagram Empire, before the industry centralized and contracted, there were small companies like Park Avenue Imports.  They sold cordials and niche products like Vandermint, Cherry Suisse and, of course, the inimitable Sabra.

Sabra was a quality product, made from Jaffa oranges and Swiss chocolate.  It was packaged in a unique bottle similar to a Genie bottle, but unfortunately didn’t have a long shelf life.  I think in my early days of sampling Sabra, I gave more away than I sold.  It was a hit in assisted living care facilities, and of course Miami.

Well, as the story goes, one of the established retailers in Miami started selling Sabra at a brisk pace, and developed a loyal following, especially with a particular gentleman who was buying a bottle once a month.  He began buying it before the brand took off in this store, and one day came back to return one of the bottles he purchased.  He complained that this bottle of Sabra was not the same product he was used to, that it lacked something special he really enjoyed.

The retailer asked what the difference was, and the customer responded that “it didn’t have the chocolate bits in it.”

Stifling a laugh, the retailer offered him something else; all the while knowing that the bottles of Sabra the customer was used to had passed the expected shelf life. Obviously, the customer didn’t care.

What I want to know is — were the chocolate bits available at no extra charge?

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