The Marshmallow Booze Made Me Do It…

There has been a good deal of press and buzz about marshmallow and whipped cream flavored vodkas from Smirnoff. Today’s Buffalo Trace Newsletter has a story from the Chicago Tribune that suggests, or at least predicts, the success of these products.

The newspaper also has a story about a burglar and an interesting new twist to an old excuse.

Charged with felony burglary (among other related offenses), the gentleman in question broke into a home, stole some property and a foot race with police ensued. When he thought he had escaped, he broke into another home but this time lay down on the couch, took his shoes off and went to sleep. The homeowner found him the next morning and promptly called the police.

He told the police that he didn’t know how he got there and the last thing he remembers was drinking marshmallow-flavored vodka.

They should throw the book at him – mainly for his bad taste in booze.

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Booze Stupidity Down Under

Buffalo Trace Newsletter had a reprinted story today from an Australian newspaper (Perth Now) that really is one for the books.

Here’s the headline:

THREE WA (Western Australia) men suffered horrific burns after branding themselves with novelty branding irons given away as part of a Jack Daniel’s promotion.

Apparently these geniuses branded their backsides with the words “Old No. 7 Brand” which was part of a barbeque promotion. Not surprisingly they ended up in the hospital for surgery and emergency skin grafts.

Also not surprisingly, The Royal Perth Hospital surgeon called the promotion “an irresponsible cocktail for disaster.” The event also engendered a series of calls for legislation to “halt irresponsible alcohol promotions.” I suppose that they think that before launching the promotion, the Brown Forman Australia folks sat around saying, “I wonder how many idiots we can get to burn themselves with the branding irons.”

It reminds me of the case in Texas where someone drank a 750 ML of Jack Daniel’s in one sitting and then died of alcohol toxicity. The family sued. The courts said something like, if you are dumb enough to drink so much alcohol in so short a period of time, no warning label will stop you.

In Australia, a government official said, “…At the end of the day, how can we legislate against that level of stupidity.”

The branding iron has a warning sticker that says – this can cause serious skin burns; do not touch metal parts with fingers, skin or any flammable material; branding iron will remain hot long after being heated.

They forgot one important warning:


The culprit
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In the News….

In my never-ending desire to bring items of interest to the attention of my readers (all 3 of you), here are a few things I came across in the news about the industry.

From Mark Brown’s Buffalo Trace Newsletter….

Former ‘MADD’ Chapter President Busted for DUI

Source: KTLA, February 25, 2011

The former president of a Gainesville, Fla. chapter of Mothers Against Drunk Driving, or MADD, is facing DUI charges, according to the Gainesville Sun.

48-year-old Debra Oberlin was pulled over last week after officers reportedly spotted her driving erratically.

She blew a .234 and a .239 on a pair of breathalyzer tests, the Sun reports, well over Florida’s .08 legal limit.

Oberlin apparently told officers she’d had four beers.

Oberlin has not commented.

She was the president of Gainesville’s MADD chapter for three years. The chapter closed in 1996 due to a lack of funds.

All I care to say is that 3 times over the limit on 4 beers? I’ll leave the other punch lines to you.


From (no relation)….

A Tangle of Corkage Laws Around The Nation

Virginia and Maryland debate whether to overturn bans on restaurant BYO; a Wine Spectator survey finds laws around the country remain a confusing tangle.

As more Americans drink wine regularly with meals, more are asking their favorite restaurants that perennial question: Can I bring my own bottle? Like most practices created in the aftermath of Prohibition, corkage laws are a jigsaw puzzle of arcane, contradictory and confusing rules that vary from state to state and even from town to town. But whether they call it “corkage,” “BYOB” or “brown-bagging,” most wine drinkers want the freedom to bring a bottle of wine from their personal collection into a restaurant.

This year, some states with longstanding corkage bans have begun to reconsider. Last week the Virginia state Senate passed a bill allowing corkage; the House is voting on it today. Groups in Maryland are pushing to end their state’s ban as well.

Wine Spectator survey of all 50 states, plus the District of Columbia and Puerto Rico, found that 25 of these allow corkage in restaurants with a license to sell wine; some also permit the practice in unlicensed restaurants, though individual municipalities—and, of course, individual restaurants—can often elect to outlaw or limit the practice. Fifteen states forbid corkage outright, and an additional 12 have more convoluted regulations.

Everyone clear on these rules and regulations?


And, finally, Mike Bacco brought this to my attention….

Coke to ramp up Seagram’s distribution

Atlanta Business Chronicle, February 28, 2011

The Coca-Cola Co. is looking to capitalize on a partnership with Seagram’s made back in 2002.

Atlanta-based Coca-Cola (NYSE: KO) said it is expanding availability for the full line of Seagram’s Ginger Ale and mixers across the country. Coca-Cola gained the rights to the Seagram’s business in 2002, but distribution for Seagram’s brands has been limited within the Coca-Cola system. Now, Coca-Cola Refreshments and other bottlers are combining the Seagram’s brand with the Coca-Cola distribution system to boost availability of Seagram’s Ginger Ale, Club Soda, Seltzer and Tonic Water in retail outlets.

See…brands do have a life of their own. I guess after nearly 10 years they thought it was a safe thing to do.

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