Those Seagram Folks

I was talking to a fellow Seagram Alum the other day and the conversation turned to what made Seagram unique and where people are today.

He pointed out that ex-Seagram folks occupy top positions in many companies in the industry.

He’s right; all of the top 5 spirits companies have former Seagram people in very senior spots. When you think about it further, the Seagram folks play important roles throughout the industry – suppliers, distributors, retailers and service providers.

I suppose it’s because of a number of things that characterized the company back in the day. Perhaps it was the combination of self-confidence (some would say arrogance) and humbleness. A belief that there was a Seagram way to do things and getting it done didn’t have to be in an overbearing manner. Strength of conviction combined with respect.

Me? I think Seagram people learned to adapt, survive, flourish and succeed because of the common enemy. Sort of like a successful person who grew up with dysfunctional parents but knew he could survive if he relied on his siblings. In short, it’s called camaraderie.

They did us a favor by shutting the lights.

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1 comment

  1. 1. As a supplier to Seagram for 28 years, part of the perception
    was the “Swagger”, the strength of communication, and the top down
    motivation that we all could, and were expected to, do better than
    our competition.
    2. It was a “Winning Attitude”.
    Ray O’Connor
    Formerly Co-Founder, with wife Susan, of ROC/SOC Marketing Inc.

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