Why Bother Advertising Alcohol? Adweek has the answer.

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Lauren Reeves, who is a comedian and comments on advertising in AdWeek, recently asked this question.

Along the way, she provides a very funny analysis of four different vodka ads. The ads include Grey Goose, Wodka Vodka, Russian Standard and Smirnoff.

Of the four, Wodka has received the most hits on YouTube and is very clever. It’s what often is referred to as good advertising, poor brand sell.

Check out the ads and see what you think. (Come on… you’re working way too hard, you need a diversion.)

Let’s start with Lauren Reeves at Adweek.

Now take a full look at the ads by Grey Goose, Wodka Vodka, Russian Standard and Smirnoff.

Which is your favorite?

I have to tell you – I think any of these are better than the beer ads I’ve seen lately.

(Special shout out thanks to Mike Molnar, Managing Partner at Glow for bringing the videos to my attention.)

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