The Fountain of Booze

Buffalo Trace Newsletter reprinted an article from Agence France-Press (AFP) with this headline – Georgia Toasts Tourists With Alcoholic Fountain. I knocked over my coffee in the rush to book a flight to Atlanta, and then realized the Georgia in question was the country not the state.

Georgia is a sovereign state (ex-Soviet Union) in the Caucus mountain region on the border between Europe and Asia. It seems that they have been pushing hard to attract tourists to the city of Batumi, an up and coming party town on the Black Sea coast. Past attraction efforts have included wedding cake buildings, Dubai-style glass towers and an upcoming aerial tramway. The new venture is a fountain that dispenses local booze.

The Mayor of Batumi (who I picture sounding like Borat) had this to say about it, “Once a week, for 10 to 15 minutes, Chacha will flow from this fountain instead of water. Tourists will have an opportunity to taste the traditional drink.”

In case you didn’t know (I sure did not) Chacha is a clear strong liquor made from grape using the pomace — grape residue after making wine — or what I like to think of as seeds and stems. In other words it’s like Grappa.

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Mad Men and Booze

As a fan of the TV show and wannabe writer, I’m a bit more interested in the story than what they are drinking. But, a good friend pointed out some of the inaccuracies of the drinking habits portrayed.

For instance, people in the 1960s drank Canadian Whisky, Blended Scotch and Vodka began its ascent. In fact, Gin was already passé and in 1967, vodka sales surpassed it, no doubt with an assist from James Bond.

So far as vodka vs. whiskey was concerned, here is a memo from the late 1960s reportedly from J. Walter Thompson senior management. JWT was arguably the leading ad agency at the time…

“To all employees: If you must drink during lunch, please drink whiskey. It is much better for our clients to know that you are drunk rather than think you are stupid.”

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The Belvedere Advertising Mystery

Belvedere vodka ran into a storm of criticism after an ad was posted on Facebook and Twitter on Friday. The ad showed a young man smiling as he grabs a woman from behind. The woman has a frightened look on her face and appears to be trying to get away. The text of the ad read: “Unlike some people, Belvedere always goes down smoothly.” (I will not show a copy of the ad but you can find it here

The obvious stupidity of this ad is only the beginning of this tale. Why would an advertiser want to associate their brand with an image showing sexual assault? Especially, an alcohol product. What were they thinking?

The question becomes, who authorized the ad and who decided it should appear on Facebook and Twitter?

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