The spirits and wine industry is fascinating. I’ve been in and around it for much of my work life. Even though my general consulting work takes me to other industries, the booze business is like none other.
It’s an industry that, despite its size and growth, is small. It’s a business of people, relationships and stories. Lots of stories.
It’s about marketing and sales; about brand building; about image and product excellence.
Lots of people and publications cover the booze business but they do it in a news reporting way. I think there is a need for an editorial voice, an informative, outspoken and sometimes fun point of view of the business. Hence this blog.
From the reactions so far, I think I’m on the right track.
I hope you agree.
11 comments
Am searching for the ‘old’ Godiva Liqueur which has been my ‘secret ingredient’ in desserts for years. Much to my surprise and devastation, it is impossible to find.
The internet is of little help. Any suggestion?
The wonderful folks at DIAGEO still make it it.Go online and Google it and you’ll find it. I’d love to see your dessert recipe.
Tales of the Cocktail just wrapped up. I’d love to hear your opinions on the state of mixology as it pertains to our industry as a whole.
A friend of mine excitedly posted a video of Gaz Regan “finger-stirring” two Manhattans and proudly proclaimed finger-stirred drinks were a “thing” (my friend, not Gaz). Seriously. Have we jumped the shark with mixology or does the bubble maybe need to burst a little bit so we can put craft cocktails in their rightful esteemed (but not surreal) place?
I’ve been a Boodles drinker for years and am very disappointed in the new labeling. I LOVE the old style and wish I’d kept one before I realized they were going to new. Do you know where I may purchace the older label bottle – either full or emply?
Very nice blog. I picked it up off Linked In. I’m a retired package design professional, Revlon, Chesebrough-Ponds, and most recently 20 years as Package Design Manager for Brown-Forman
Beverages in Louisville, Ky having moved here from Wilton, Ct. I’m dabbling in free lance design to keep involved with friends in the booze business, more for the fun of it than the money. My strength beside great design is knowing all kinds of production technology to get out of the box designs done which is very helpful to start up entrepreneurs who usually have limited budgets but want and need something that stands out but is professional. I will continue to follow your blog.
Thanks for sharing this with us, keep posting and tell me more about sprit, wine and liquor.
Thank you for reading the blog.
Hi Arthur,
I just came across your blog and enjoyed the content. I wanted to get in touch as I’m right this minute launching a brand new, really exciting brand in London that might be of interest to you.
My brand is Tom Savano Cocktails, pioneering a range of super premium, bartender quality cocktails in a bottled format. The key point of difference to the other few competitors in the market is that we use only small batch, founder run spirits and derive our recipes from travel inspiration, depth and complexity.
We’ve just won three gold medals and one silver at the global spirits masters with our margarita being the stand out in the category – so I decided it was time to finally launch the brand for real and start our customer journey.
It’s a really exciting time for batched cocktails as I’m sure you’re aware, the category grew 40% last year alone and it’s fast shaping up to be the next hottest trend, so we’re riding the cusp of the wave a bit.
Please do check out the launch website below at http://www.tomsavano.com – and you can also find us on Instagram @tomsavanococktails.
I’d be really interested in having a chat to see if you would like to sample some of the cocktails and maybe do an editorial piece to tie in with our launch as we come up to christmas.
Please do let me know if you would like me to send some samples out so you can try our cocktails.
Kind regards,
James
Please contact me directly at arthur@boozebusiness.com (Sorry but I didn’t see thisd until now.)
Arthur & Rob
Nice work! “
Thanks