Campari America, owners of Wild Turkey Bourbon, has come up with an interesting and fun promotion for Thanksgiving.
It’s a PR event that only that brand can own.
It seems that they have a turkey they claim is the “world’s first football picking turkey” that can predict the outcome of football games, starting of course, with the three this Thanksgiving. (Anyone following my football picking efforts this season knows that I’m the holder of that title.)
Two weeks after the super storm, parts of New York and New Jersey remain damaged or devastated.
Here is the story of three booze businesses and how they are faring.
1. Jack From Brooklyn and Sorel is struggling and needs some help.
They suffered catastrophic damage as five feet of seawater swarmed through the distillery, wiping out supplies and equipment and causing long-term damage. But, they are committed to rebuilding and need support.
If you’d like to donate please go to http://www.gofundme.com/jackfrombrooklyn
You can also help them by buying some product. Astor Wine and DrinkUpNY are two of the online retailers who sell Sorel.
Bevlog, the blog run by my favorite alcohol industry attorney Robert Lehrman, has an interesting posting about a new vodka product. It’s called “Chokin’ Chicken.” The TTB approved the label in early Oct. You can find the blog here.
Is it a new direction in vodka? Are we moving from candy, cake, bacon and other flavors to nomenclature designed to get attention by being over the top. You know, like the guy who thinks he can get a laugh by putting a lampshade on his head.
Probably not. This most recent example of branding “excellence” joins the ranks of other previously approved sexual innuendo brands like – Spank My Ass and Call me Sally, a red wine from California; Well Hung Vineyard, a red blend from Virginia; and Vas Deferens Ale. (You’re just going to have to Google that one.)
Fortunately, none of these brands have seen the light of day, so far as I know. Which, I suspect, will be the chicken’s fate.
I don’t know about you but I’m glad the TTB approved these names. Their job is to regulate, not act as censors. Besides, they probably didn’t get the double entendre of chokin’ chicken.
It’s your tax dollars at work.