Belvedere vodka ran into a storm of criticism after an ad was posted on Facebook and Twitter on Friday. The ad showed a young man smiling as he grabs a woman from behind. The woman has a frightened look on her face and appears to be trying to get away. The text of the ad read: “Unlike some people, Belvedere always goes down smoothly.” (I will not show a copy of the ad but you can find it here.
The obvious stupidity of this ad is only the beginning of this tale. Why would an advertiser want to associate their brand with an image showing sexual assault? Especially, an alcohol product. What were they thinking?
The question becomes, who authorized the ad and who decided it should appear on Facebook and Twitter?