Harvard Business Review blog had an article by Bill Lee, President of the Lee Consulting Group called Marketing is Dead. The thoughts and ideas are worth sharing.

His view of marketing is that the “traditional” definition and tools are no longer totally appropriate to this new environment. Let’s take a look at his evidence, which consists of three areas.

First, as Mr. Lee puts it, the “buyer’s decision journey” has changed from passive information coming to consumers (amidst tens of thousands a day) to interactive information gathering requested by consumers. The traditional journey, which begins with awareness and familiarity, continues, but now those decision steps are based on Internet searches, word-of-mouth, consumer reviews and other people to people efforts.