Five Wives Vodka, from Ogden’s Own Distillery in Utah, can be sold in that state but not in nearby Idaho. The label has an image of five women, an apparent reference to polygamy.
The Idaho State Liquor Division administrator, Jeff Anderson, said the brand is “offensive to a prominent segment of our population and will not be carried.” According to Ad Age, 25% of the Idaho population is Mormon compared with 62% in Utah. Leaving that aside, Mormons don’t drink so presumably they won’t be exposed to the product in stores.
Anderson claims that the brand is not being “banned” but was not being listed for marketing reasons. He said the Idaho liquor list has 106 different brands of vodka and Five Wives “doesn’t differentiate itself in any significant way…”
Really? He just described 80% of the vodkas out there. I think it’s a clever brand name for a regional product, with lots of marketing opportunities.