Trade Shows Evolved

Last month, The Manhattan Cocktail Classic came to town and at the end of June, The Bar and Restaurant Show comes to the Javits Center in NYC. Details here.

I’d like to take a close look at these events and the impact on the business. In all candor, I haven’t always been a fan of these shows but they’re changing for the better, and it’s probably time I looked at them with an open mind.

Let’s start with The Manhattan Cocktail Classic, which was on May 11th to 15th at a range of venues around the city (over 70 locations). I was traveling and unable to attend but from all accounts, Lesley Townsend and her team had the best event since the show began in 2009. Three reasons, so far as I can tell.

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