Booze Cupcakes – Yummy!

Prohibition Bakery on the lower eastside of New York City (9 Clinton St) just opened a few weeks ago and is my kind of bakery. They are, according to their website, NYC’s original alcohol cupcake company.

They have a variety of mini cupcakes made with liquor, beer or wine that are just delicious. You taste the alcohol but it is balanced with the rest of the ingredients. Eat enough and you can expect to get a buzz. You may have to show proof of legal drinking age. (For some reason they didn’t ask for mine.)

The store is an entrepreneurial effort by two very smart women, Leslie Feinberg and Brook Siem, with baking, culinary, bartending experience, and with an instinctive understanding of branding and marketing.

Are you ready?

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Booze Research Breakthroughs

Heavy Drinkers Exercise More.

Beer Glass Shape Alters Drinking Speed.

Those were two recent studies on drinking that caught my attention and seem worthy of exploration and comment.

Let’s start with exercise.

Forget about all the negative things you’ve heard about drinking and exercise, particularly that people who drink exercise less.

Based on a number of studies, The San Francisco Chronicle and the NY Times have reported that people who exercise, drink more than those who don’t exercise. One study, from the University of Miami, concluded, “our results strongly suggest that alcohol consumption and physical activity are positively correlated… the association persists at heavy drinking levels.”

Turns out that, of those who exercised energetically, heavy drinkers (in past 30 days, 46+ drinks among women and 76+ drinks among men) worked out 10 more minutes than moderate drinkers and 20 more minutes than non-drinkers.

The researchers theorized that it might be a result of group sports and drinks afterward or, perhaps compensating for drinking by vigorous exercise.

I wonder — if I increase my workouts, can I have a second martini?

Perhaps I should change the glass I use?

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