Wine, beer and cocktails; millennials, baby boomers, gen x and y – who is drinking what type of alcohol in the United States?
I bet you know the answers but maybe there’s a surprise or two in this posting.
Let’s set the stage with an article from The Economist called “Thirsty Work” which answers the question of how long it takes to afford a beer around the world. The information covers the number of minutes of work required to purchase 500ml (16.9 oz.) of beer all over the globe.
Sorel is a startup spirits venture from a company called Jack From Brooklyn. Jack Summers and his partners, Alan Camet and Rich Nazario, run it.
If you are a regular reader of Booze Business, you know that I’ve been following the adventures of Jack and his associates and have written about their efforts on a number of occasions (see April 27, June 5 and June 13th postings this year). It’s a blog meets startup meets reality show.
Well, the summer has gone by and I spoke with Jack Summers about what they have been doing. Here’s the conversation: