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Brand Building and Communications, New Brands

Sorel: The Story Continues

October 1, 2012 No Comments

Sorel is a startup spirits venture from a company called Jack From Brooklyn. Jack Summers and his partners, Alan Camet and Rich Nazario, run it.

If you are a regular reader of Booze Business, you know that I’ve been following the adventures of Jack and his associates and have written about their efforts on a number of occasions (see April 27, June 5 and June 13^th postings this year). It’s a blog meets startup meets reality show.

Well, the summer has gone by and I spoke with Jack Summers about what they have been doing. Here’s the conversation:

Booze and 007

September 27, 2012 2 Comments

Bond. James Bond. Since 1956, he has been drinking his famous vodka martinis, shaken not stirred, of course.
But in the upcoming film, Skyfall, Bond, has dropped his favorite libation for a Heineken. The brewer has signed a reported $28 million deal that goes beyond placement. The result is the ad below.

Best Beer Ad

September 21, 2012 2 Comments

Carlton Draught in Australia produced an award-winning ad, “The Beer Chase.” The ad won the best of August award from a media, marketing and entertainment magazine in that country.
So far, it has had over 3.2 million views on YouTube. It’s about a classic cops and robbers car chase but entirely on foot. You don’t want them to drink and drive, do you?
I think it’s an excellent ad – from concept to execution. What’s your opinion?
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