Wine, beer and cocktails; millennials, baby boomers, gen x and y – who is drinking what type of alcohol in the United States?
I bet you know the answers but maybe there’s a surprise or two in this posting.
Let’s set the stage with an article from The Economist called “Thirsty Work” which answers the question of how long it takes to afford a beer around the world. The information covers the number of minutes of work required to purchase 500ml (16.9 oz.) of beer all over the globe.
Bond. James Bond. Since 1956, he has been drinking his famous vodka martinis, shaken not stirred, of course.
But in the upcoming film, Skyfall, Bond, has dropped his favorite libation for a Heineken. The brewer has signed a reported $28 million deal that goes beyond placement. The result is the ad below.
Prohibition Bakery on the lower eastside of New York City (9 Clinton St) just opened a few weeks ago and is my kind of bakery. They are, according to their website, NYC’s original alcohol cupcake company.
They have a variety of mini cupcakes made with liquor, beer or wine that are just delicious. You taste the alcohol but it is balanced with the rest of the ingredients. Eat enough and you can expect to get a buzz. You may have to show proof of legal drinking age. (For some reason they didn’t ask for mine.)
The store is an entrepreneurial effort by two very smart women, Leslie Feinberg and Brook Siem, with baking, culinary, bartending experience, and with an instinctive understanding of branding and marketing.
Are you ready?