Carlton Draught in Australia produced an award-winning ad, “The Beer Chase.” The ad won the best of August award from a media, marketing and entertainment magazine in that country.
So far, it has had over 3.2 million views on YouTube. It’s about a classic cops and robbers car chase but entirely on foot. You don’t want them to drink and drive, do you?
I think it’s an excellent ad – from concept to execution. What’s your opinion?
(By the way, if you are getting this post by email, you might not be able to click on it below. In that case go to the website https://www.boozebusiness.com)
Restaurants and Variable Pricing
WABC-TV New York recently had a story about restaurants charging more for premium dining times. They indicated that people pay extra to board a plane early or for a hotel room over a holiday weekend, and they will soon pay more for prime time reservations.
That’s just not the whole story. Their report was based on a NY Times article about a new approach to filling tables at non-peak dining times.
A table in a restaurant, like an airline seat, hotel room, even a theatre seat is a perishable commodity. If it’s not taken, it’s gone forever at that date and time. What many restaurants have been doing is using variable pricing tools like Groupon or Gilt City for deals to consumers for anticipated slow times.
Booze Cupcakes – Yummy!
Prohibition Bakery on the lower eastside of New York City (9 Clinton St) just opened a few weeks ago and is my kind of bakery. They are, according to their website, NYC’s original alcohol cupcake company.
They have a variety of mini cupcakes made with liquor, beer or wine that are just delicious. You taste the alcohol but it is balanced with the rest of the ingredients. Eat enough and you can expect to get a buzz. You may have to show proof of legal drinking age. (For some reason they didn’t ask for mine.)
The store is an entrepreneurial effort by two very smart women, Leslie Feinberg and Brook Siem, with baking, culinary, bartending experience, and with an instinctive understanding of branding and marketing.
Are you ready?