Bond. James Bond. Since 1956, he has been drinking his famous vodka martinis, shaken not stirred, of course.
But in the upcoming film, Skyfall, Bond, has dropped his favorite libation for a Heineken. The brewer has signed a reported $28 million deal that goes beyond placement. The result is the ad below.
Best Beer Ad
Carlton Draught in Australia produced an award-winning ad, “The Beer Chase.” The ad won the best of August award from a media, marketing and entertainment magazine in that country.
So far, it has had over 3.2 million views on YouTube. It’s about a classic cops and robbers car chase but entirely on foot. You don’t want them to drink and drive, do you?
I think it’s an excellent ad – from concept to execution. What’s your opinion?
(By the way, if you are getting this post by email, you might not be able to click on it below. In that case go to the website https://www.boozebusiness.com)
Restaurants and Variable Pricing
WABC-TV New York recently had a story about restaurants charging more for premium dining times. They indicated that people pay extra to board a plane early or for a hotel room over a holiday weekend, and they will soon pay more for prime time reservations.
That’s just not the whole story. Their report was based on a NY Times article about a new approach to filling tables at non-peak dining times.
A table in a restaurant, like an airline seat, hotel room, even a theatre seat is a perishable commodity. If it’s not taken, it’s gone forever at that date and time. What many restaurants have been doing is using variable pricing tools like Groupon or Gilt City for deals to consumers for anticipated slow times.