I write a monthly column for Spiritz magazine in India, which is the most widely read alcohol-related magazine in the country. My column is called Booze Abroad and the March issue contained a story on how the broadcast advertising (voluntary) ban for spirits was ended in the US.
While TV advertising for spirits has become widespread, it came about through the leadership of Seagram, but not without some ups and downs along the way.
The article is available on this blog with the permission of Bishan Kumar the publisher of Spiritz. To read it, simply click on the words, “Spirits Ads on TV” at the top of the column on the right.
Brooklyn is known for many things – churches, the original home of the Dodgers, peculiar accents and pronunciations, the 3rd largest city in the country (if it were a city) and my “hometown.”
It also has an interesting history in the alcohol industry particularly in
A previous posting mentioned Kings County Distillery, which claims to be New York City’s oldest operating whiskey distillery, the first since before prohibition. They produce handcrafted bourbon and moonshine and I intend to visit their operation and report back.
In doing my research about them, other distillers and the history of Brooklyn in the booze business, I came across some interesting information.
Like many companies in the food, beverage and hospitality industry, Seagram cocktail receptions and meals were somewhere between elaborate and over the top. A long list of third world countries could feed their people from the leftovers of a cocktail reception.
A good friend and former colleague had a wonderful way of putting it, “At Seagram, you didn’t become a millionaire but you sure lived like one.” Or, at least, ate like one.
Two stories come to mind.