Ireland

Jameson, Diageo and Seagram…

Having just returned from a holiday in the Emerald Isle, I thought I would share some thoughts, especially about my favorite topic.

Jameson

Seagram had the distribution rights to this Irish whiskey for quite some time and, frankly, didn’t do much with it. With the exception of St. Patrick’s Day promotions and pushing the Irish Coffee drink, the brand went nowhere for years. I suppose it’s understandable, with millions of scotch sales at the heart of the portfolio, there was little room for this great brand.

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