The Wine Rack Bra contains a flask hidden inside with a tube that lets you drink the liquid. It looks like a normal sports bra but can hold up to an entire bottle of wine or spirits.

The manufacturer claims that the bra has a number of uses. Not only does it allow the wearer to covertly drink the contents, but also, in venues where alcohol is sold, you can bring your own less expensive booze and save money. (In this case I assume that BYOB means bring your own bra.)

The clincher – at least according to ads I’ve seen online – is that it also serves as a breast enhancement product allowing the wearer to “turn an A cup into double Ds.” But wait; as you drink from a fluid filled bra, doesn’t the breast size get smaller? I guess if you drink enough you and others won’t notice.

Here’s the device.

You think that’s cheesy?

There’s a comparable product for men called the Freedom Flask.  It’s designed to be worn underneath the pants, sitting right in front of the crotch.

If that’s not disgusting enough, the spigot is located so that you have easy access when you unzip your pants.

I can’t bring my self to post the video of this ridiculous device. But if you must see it, you can find it here.

So there you have it, American ingenuity in action.

I can’t imagine wanting a drink or saving money so badly that anyone would use these items.