Industry Matters/News | Booze Business: A Blog Dedicated to the Business of Spirits and Wine

Beer Business – Are Sales Coming Back?

October 17, 2012 1 Comment

Buffalo Trace Newsletter reprinted a WSJ article with the headline, After Long Downturn, Beer Sales Are Back.

Are they? Well, yes and no.

Beer shipments in the US rose nearly 2% to over 141 million barrels in the first eight months of 2012 after falling three straight years. In fact, sales fell 1.5% in 2011.

But, it’s not the shut-up-and-drink-or-guzzle-it brands. The growth is coming from craft beers whose sales have grown 12% in volume in the first half of this year. Craft beers represent 6% of the beer market in volume and 9% in dollars.

Drinking in America: Who, What and How Much is Spent?

October 9, 2012 No Comments

Wine, beer and cocktails; millennials, baby boomers, gen x and y – who is drinking what type of alcohol in the United States?

I bet you know the answers but maybe there’s a surprise or two in this posting.

Let’s set the stage with an article from The Economist called “Thirsty Work” which answers the question of how long it takes to afford a beer around the world. The information covers the number of minutes of work required to purchase 500ml (16.9 oz.) of beer all over the globe.

Booze and 007

September 27, 2012 2 Comments

Bond. James Bond. Since 1956, he has been drinking his famous vodka martinis, shaken not stirred, of course.
But in the upcoming film, Skyfall, Bond, has dropped his favorite libation for a Heineken. The brewer has signed a reported $28 million deal that goes beyond placement. The result is the ad below.