Stop and Smell the Rosé

The Much Maligned Rosé

I was visiting some liquor stores and wine shops recently and noticed lots of displays featuring rosé wines, which I love. Unfortunately, I don’t know much about rosé and, frankly neither did the salespeople I spoke with.

In fact, as I pursued trying to increase my knowledge, the so-called mavens I know weren’t that helpful either.

So, here I am, a wine drinker who loves rosé and I’m surrounded by myths and misinformation.

I set out to rectify the situation and here’s what I’ve learned so far.

(Feel free to chime in with comments or send me an email.)

Popularity

Nielsen Data. Sales of imported rosé table wines.
Nielsen Data. Sales of imported rosé table wines.

I learned that I’m not alone in my preference and adoration of rosé. The most recent data I saw indicated that imported rosé sales are growing sharply. In fact, an article in the May 5th Examiner has this to say:

“While drinking pink wine (at least publicly) was previously relegated to newbies quaffing White Zinfandel and other sweet blush wines, today’s rosés run the gamut in hue and are primarily dry in style. With a decade of growth in the U.S. market, rosé continues to be one of the U.S.’s fastest growing wine categories in retail sales; the message is clear: Rosé is here to stay.”

So there… I am not alone. I also will bet that like me, drinking rosé goes beyond just the summer, picnics and barbeques. Those of you who sass rosé can just stick it you-know-where. (Hint – it rimes with sass.)

Myth: Mixing red and white wine together is how you make rosé.

Ha. If you believe this then please leave this blog.

Lightly crushing red grapes and macerating the liquid with the skins for a period of time makes rosé. The juice is strained from the solid stuff to create a “must” which is then fermented in tanks.

The longer the grapes’ skins are left sitting in the wine, the darker the color. That’s why there are many shades of rosé.

Rosé wine colors --depending on how long the skins are left in the wine.
Rosé wine colors –depending on how long the skins are left in the wine.

Other Factoids

I came across an interesting article on Buzzfeed about rosé with some interesting “things you need to know.”

Such as:

Rosé can come from anywhere in the world but generally old world rosé will usually be drier and new world rosé might be less dry. While I love all types of rosé, I’m especially fond of those from Provence, France.

With rosé the newest vintage is the freshest so don’t be skittish about drinking it young. You won’t find anything dated more than two or three years ago and, forget about hoarding it in your cellar. Rosé is meant to be consumed young and that’s reflected in the price, which means there are great options in the $15 range.

Oh, and finally, about barbeques…while rosé is not meant only for those events, it is great with food you grill outdoors.

There you have it, a layperson’s learning about rosé. I have to tell you that writing this post has made me very thirsty. Also, I intend to scour the Internet for rosé tasting events.

Do you know any?

Stay tuned.

nuit-rose-sunset
A glass of rosé and a sunset. What could be better?

 

Leave A Comment

From Ballet to Booze

Meet Allison Patel, a whisky-loving woman and former ballerina.

Allison is the owner/producer of her own whisky, Brenne, a French Single Malt made in Cognac, France. She reinvented herself into the booze business as a second career after hanging up her tutu and pointe shoes.

Brenne_Pouring
Brenne whisky, an incredible product.

I am very glad she did – trust me when I tell you it’s a terrific world-class whisky. It’s very unique, smooth and approachable.

Here’s the product story:

Brenne is made from estate-grown barley and is harvested, distilled, matured and bottled in Cognac, France. The expertise in distilling comes from a 3rd generation craft distiller. As Allison describes it, “It’s crafted from seed to spirit.” The taste is extraordinary and is a result of the malted barley and the barreling. Brenne Whisky starts in new Limousin oak barrels and is finished in Cognac casks, giving it a slight hint of fruit that sets it apart from other whiskies. Each bottle comes from a single barrel selected at its peak. Brenne was officially launched in October 2012 but only after many years of developing and maturing her product. So, add patience to Allison’s skill set.

Allison’s story is no less interesting:

She and her husband have always shared a passion for food and drink from all over the world. Making an effort to visit local markets, wineries, and distilleries in their travels, they have developed an appreciation of great taste experiences, especially with their favorite category — whisky.

1006096_588165134613666_3489407826781683562_n
Allison Patel with Brenne whisky

After failing to find many “non-traditional” whiskies in the US, Allison took it into own her hands and started setting up an import/export company for this sole purpose. Allison is a most interesting person with drive and tenacity, mixed with charm and humility. She launched a brand and still managed to maintain a balanced view of her efforts. One chat with Allison is all it takes to feel great about the future of the spirits industry. From Allison’s personal blog, The Whisky Woman, about being a booze business startup:

This is not an easy road at all.  Naturally, I only share publicly the highlights of this journey, but I tell people who are thinking about starting their own brand in the spirits world to not be fooled by the happy-go-lucky social media sharing; everything looks easier then it seems, even the stuff that looks impossible.  But… the moment when you start to realize your dream is becoming a reality is unlike anything else.  Its deep, exciting and can rock you to the core.

I guess that dancing on your toes is good training for the booze business.

By the way,

She and another new and exciting booze business entrepreneur, Jack Summers (Sorel Liqueur), often team up for joint promotion opportunities. In fact, it was Jack who introduced us and recently introduced me to a Brenne and Sorel cocktail called The Last Call. We’re talking amazing here, folks. (Recipe: 2 oz Brenne, 1 oz Sorel, let it rest and breath for a minute.)

 

Image
Allison Patel and Jack Summers enjoying the fruits of their labor — The Last Call. Photo credit: Christina Soto-Chimelis
Leave A Comment

Book Review: Making Your Marque

100 tips to build your personal brand and succeed in business

book coverWhat does this have to do with the Booze Business?

Glad you asked.

James Espey, a good friend and business associate, wrote the book. James has been at the forefront of innovation in the spirits industry with such creations as Malibu, Bailey’s Irish Cream, Johnnie Walker Blue, among others. He was President of United Distillers North America and Chivas and Martell at Seagram.

If that’s not enough, he is the founder of The Last Drop Distillers LTD (producing rare scotch and cognac from literally the last available stocks) and was recently awarded the O.B.E. (Order of the British Empire) from Queen Elizabeth.

Here’s how the book is described:

Harnessing decades of experience in managing and developing top international brands, James Espey has refined his wisdom into 100 bite-sized tips in his new book MAKING YOUR MARQUE. His clear, down-to-earth advice has been carefully structured to benefit readers at all stages of their career…  At its heart is the importance of creating and nurturing your own brand – making your marque – in order to achieve business success and career fulfillment.

So, I asked James some questions about the book.

BB: What prompted you to write it?

James: I worry about the lack of mentoring and guidance in today’s world.  Everything is frenetic and instant. I have given a couple of talks at different graduate schools and this convinced me more than ever that people wanted a book addressing fundamentals but in a succinct and easy to read format.

BB: So the book is aimed at young people?

James: Not at all. There are three audiences – the young graduate starting out in life and thus the beginning of the book is crucial; the upwardly mobile 30-55 year old, the main target audience; then for people looking towards the end of their career, what to do next.

BB: Why is personal branding so important these days?

James: Everything is a brand and it’s as important to build your own personal brand, as it is to build consumer brands. Besides, it’s a very competitive business world these days and branding is vital.

BB: Tell us about your favorite sections of the book.

James: Here are some of the chapter headings.

“Your Own Vision:  Who do you want to be?”

“Who should you seek to work for?”

“Plan Your Exit from the company when they are trying to employ you because that is when you are strongest in negotiation.”

“Friends in the office – true or false”

“Be nice to people on the way up, with luck they may remember you on the way down”.

BB: Thank you James.

Making Your Marque is an entertaining and fun book but also a life guide. I plan to give as a graduation gift as well as to those changing jobs and retiring. It’s an engaging and informative guide to building a career.

The only complaint I have about the book (like most people who have read it) is that I could have used it when I was starting out. Or, when Seagram closed. Or, when I started this blog. Oh well, it’s never too late.

By the way, Making Your Marque is available on Amazon.com in hard copy as well as e-book.

James Espey
James Espey

 

Leave A Comment